It might be my affinity for all things marketing - I love looking at new products, ideas, processes, etc. Talking about a topic such as innovation, I am immediately drawn to the stories of how products and services came to be. It's amazing to read about the people behind the YouTube, Spam, and the concept of sharing a car with a complete stranger. It has always struck me that when looking at these innovations now, they seem so simple; however, at the time so revolutionary.
The stories however all share one quality that set them apart in my mind - improvement. And I don't mean over the long term; just an improvement from the day before they came into being. I do stumble over this idea at times when I look at products so popular and are considered innovations, and yet am left saying "Whaaaaa? Why?!" I think back to early days of social media tools (Twitter, Snapchat, YouTube, etc.) where many share that same expression. Many ask the simple question - how does this improve my life? It's difficult to see what's innovative at times because we fail to hear the story behind these innovations. The story always starts with a problem, and that is the key.
And so even though we find it difficult to see what is innovative at times, it doesn't mean it's not solving a problem. Many don't see the innovation because we don't see how the improvement impacts us - we hold innovations at a personal level and expect them to directly impact us. And if they don't, well they can't be innovative. Can they?
Sometimes it takes a new perspective - watching how a technological innovation can change a whole person's life. I think this is what strikes me as innovation - has it changed someone's way of doing something? Is it better than before? Than that to me is innovation. It doesn't have to be complicated. It just has to make a positive impact.
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